is a brand
transformation
consultancy.

© 2020

We decode and
recode culture
to invent and
reinvent brands.

Decoding
Culture

Uncovering the cultural dynamics shaping what matters to people today, and tomorrow.

1/3

Recoding
Culture

Creating new strategies and brand experiences that fuel cultural traction.

2/3

Transforming
Brands

Building meaningful and culturally resonant brands with commercial advantage.

3/3

We partner with ambitious business leaders in search of bold change & sustained growth.

A multi-disciplinary
& future-facing task
force of senior
consultants.

Researchers

Strategists

Semioticians

Data Scientists

Designers

Innovators

Producers

Illustrators

Technologists

Proud partners to
iconic brands and
leading portfolios.

T-Mobile

Samsung

Netflix

Marriott International

VF Corporation

Diageo

Nike

JBG SMITH

The Ritz-Carlton

Bauer

LVMH

Mars

Google

Cronos Group

VANS

Mondelez

Guinness

The North Face

Reckitt Benckiser

Johnnie Walker

W Hotels

SoulCycle

TRIPTK has been a phenomenal strategic partner for Cronos Group’s brand portfolio, identifying opportunities and building new-to-world brands for us from the ground up. Their team has helped us navigate one of the fastest moving consumer landscapes in history and their work has had a profound business impact on our portfolio strategy and innovation pipeline. TRIPTK’s multi-disciplinary model gives clients an invaluable combination of strategic rigor and creativity.

Eric Klein

CMO,
The Cronos Group

1/5

Working with TRIPTK to develop a new brand direction has had an unbelievable impact on our organization, driving positive change for our brand, our culture and our business. Together we set forth on a powerful course to define our brand as purposeful, consumer-centric and culturally relevant. TRIPTK is a true partner, fully invested from identification of the strategic challenge right through to implementation.

Mary-Kay Messier

Vice President of Marketing,
Bauer Hockey

1/5

It is not an understatement to say TRIPTK is my favorite agency and I’ve worked with many in both London & NYC. They are the only agency I have worked with in 18 years who consistently provide me with provocative, intelligent and beautifully constructed consumer-led thinking and simple yet super smart strategic solutions.

Ila Byrne

Ideation And Innovation Director,
Diageo

1/5

As a global brand engrained in youth culture, authentically connecting with our consumers will always be a cornerstone. The work provided by TRIPTK has been impactful in ensuring that we remain strategic and purpose-driven in our consumer interactions.

Dough Palladini

Global Brand President,
VANS

1/5

When it comes to challenging assignments like North Star brand strategies in complex business contexts I turn to TRIPTK. Their work is driven by genuinely illuminating insight and their delivery helps drive transformative brand growth. TRIPTK is not simply an agency. It is a trusted partner.

Dejuan Wilson

Senior Vice President, consumer Sales & Marketing.
Endeavor

1/5

TRIPTK
is partnered with
the Havas Group.>

An agile consulting
partner with the deep
resources of a leading
global network.